
<a href="https://www.tmz.com/2025/07/30/guess-co-founder-paul-marciano-defends-ai-model/" target="_blank">View original image source</a>.
Fashion is taking a digital turn, and Paul Marciano, co-founder of Guess, is right at the center of it! With Vogue experimenting with AI-generated models, the fashion world is buzzing with debate. While some fans are hitting the cancel button on their subscriptions, Marciano argues that AI should be seen as an innovation rather than a threat. After all, who wouldn’t want a model that’s always runway-ready—even at 2 a.m.?
Critics throw shade at the idea of machines walking the catwalk, but Marciano insists that real models will never fade away. He sees AI as just another tool in the fashion toolbox, adding a dash of tech to the glitz and glamour. It’s like swapping out your old sewing machine for a high-tech 3D printer—while both get the job done, one just happens to be a bit more flashy. You can’t blame a guy for wanting to stay ahead of the trends, right?
Still, the question remains: can a computer-generated face really capture the essence of fashion like a human can? While Marciano champions this new direction, we’re all left wondering what the future holds for the runway. Are we ready to embrace AI in all its pixelated glory? If you had to choose, would you rather see real-life models strutting their stuff or let the AIs take over the catwalk? Sounds like the next big debate in fashion is just getting started!
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