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Amazon is cranking up the excitement this year by stretching Prime Day into a four-day extravaganza! Starting today at 3:01 a.m. Eastern Time and running until midnight on July 11, shoppers can dive into discounts that make your wallet cheer. Think about snagging a Sony 65-inch TV for 57% off or scoring an Amazon Fire tablet at half the price. It’s cheaper than a fancy dinner out, so who’s hungry for deals?
But it’s not all smooth sailing in the land of Amazon. With tariff uncertainties swirling around, some third-party sellers are hitting the brakes, weighing their options on how much they can actually afford to discount their merchandise. A spokesperson for United National Consumer Supplies mentioned that while some sellers plan to unload their pre-tariff inventory, others have adopted a wait-and-see approach. Guess that’s what happens when you try to balance a shopping spree with a side of economic reality!
Adobe Digital Insights is forecasting consumers could shell out a whopping $23.8 billion during this sale. That’s a lot of shopping carts! However, there’s a twist—previous years have shown shoppers tend to make their big purchases early, only to pull back later in the month. Maybe shoppers are using their financial compass instead of a price tag? If you could grab any item on sale this Prime Day, what would you pick? Let’s hear what’s on your wishlist!
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