
<a href="https://www.tmz.com/2025/08/12/taylor-swift-files-tloas-trademark-album-announcement/" target="_blank">View original image source</a>.
Taylor Swift has done it again! Just hours before announcing her new album, “The Life of a Showgirl,” her management group, TAS Rights Management LLC, filed a trademark for “TLOAS.” This isn’t just any trademark; it covers an impressive range of products—from music recordings to the unexpected like guitars, candles, and even towels. Who knew Taylor was such a multitasker? I’m just waiting for my “Reputation” bathrobe to hit the stores.
The expansion of her trademark ambitions shows Swift is serious about capitalizing on her brand. With her savvy marketing moves, she’s not just releasing music; she’s creating an entire empire of merchandise for her loyal fans. And it’s smart too! If you’re going to be a pop icon in this day and age, you might as well take a page out of Swift’s playbook and lock down all the rights you can. I mean, who wouldn’t want a quirky Taylor Swift guitar pick for their memorabilia collection?
Fans are buzzing with excitement as they speculate what’s next. Swift is known for dropping hints and “Easter eggs” related to her upcoming projects. Will we see more collaborations with producers like Max Martin and Shellback? As Taylor waits for album sales to soar, it looks like she’s also turning her next project into a shopping extravaganza. How’s that for a two-for-one deal? Let’s just hope we don’t see Swift-branded dog chews anytime soon!
To get daily local headlines delivered to your inbox each morning, sign up for newsletter!